Christian Boycotts are a Plea for Faith-Based Marketing
April 15, 2009April 15, 2009
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Most businesses don’t have a good understanding of the faith community and how to market to this huge audience in effective, culturally sensitive ways. Many attempts to market to Christians have backfired, because the marketers had little understanding of Christians’ values, taboos, and "hot buttons". Yet the size of the opportunity is enormous. |
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April 15, 2009