Last week I spoke at the National Travel Association. During a panel on faith-based marketing a man in the audience [...]

Maybe the problem isn’t that Pepsi has a gay agenda. Maybe the problem is that Christians lack a business agenda.

Here’s the text of a Q&A interview we did with the Huffington Post‘s Eric Kuhn. Bob Hutchins and Greg Stielstra [...]

Join the conversation by tuning in to one of our upcoming Faith-Based Marketing media interviews.  Here’s the schedule May 15 [...]

Viewing the remainder of this article requires a Subscription

Viewing the remainder of this article requires a Subscription

Viewing the remainder of this article requires a Subscription

Viewing the remainder of this article requires a Subscription

Viewing the remainder of this article requires a Subscription

If we value money more than people, then that attitude will certainly strain relationships. However, if we put relationships first, then the money will take care of itself. C.S. Lewis said, “Aim at heaven and you get Earth thrown in. Aim at Earth and you get neither.” I think that insight applies to doing business with the church: Aim at serving people and you’ll get fair compensation thrown in. Aim at money and you’ll get neither.