Last week I spoke at the National Travel Association. During a panel on faith-based marketing a man in the [...]

Maybe the problem isn’t that Pepsi has a gay agenda. Maybe the problem is that Christians lack a business agenda.

Here’s the text of a Q&A interview we did with the Huffington Post’s Eric Kuhn.
Bob Hutchins and Greg Stielstra have [...]

Join the conversation by tuning in to one of our upcoming Faith-Based Marketing media interviews.  Here’s the schedule
May 15

11:45 am [...]

With one bewildering move–the decision to remove the word “Christian” from the Christian Children’s Fund’s–the charity simultaneously alienated the largest [...]

Christians and Christian organizations should limit boycotts to those companies with whom they have already built a relationship.  What?!  You [...]

Not only do regular churchgoers believe key Christian tenets, so do most unchurched Americans.  Businesses had better understand and respect [...]

Every faith-based boycott is really a plea for faith-based marketing.  When the Southern Baptist’s boycott Disney or the American Family [...]

Here’s the second part of my conversation with Sam Van Eman at A New Breed of Advertisers. GS
Last week I [...]

If we value money more than people, then that attitude will certainly strain relationships. However, if we put relationships first, then the money will take care of itself. C.S. Lewis said, “Aim at heaven and you get Earth thrown in. Aim at Earth and you get neither.” I think that insight applies to doing business with the church: Aim at serving people and you’ll get fair compensation thrown in. Aim at money and you’ll get neither.