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Most businesses don’t have a good understanding of the faith community and how to market to this huge audience in effective, culturally sensitive ways. Many attempts to market to Christians have backfired, because the marketers had little understanding of Christians’ values, taboos, and "hot buttons". Yet the size of the opportunity is enormous.

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Need some inspiration at your next event? Many attempts to market to Christians have backfired, because the marketers had little understanding of the faith-based market.Put the authors' experience to good use, book them for your next event.

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