A few observations related to your comment. Since all have sinned and fallen short of the glory of God, it is impossible to be associated any people–even yourself–without being associated with a sinner. So, associating with a new group of people provides no protection from scandal.

The question isn’t whether you can avoid being associated with sinners. You can’t. The question is: With which group of sinners would you rather associate?

Do you prefer those who acknowledge their sin, repent from it, and receive forgiveness from a merciful God through Christ Jesus? Or, do you prefer those who won’t event acknowledge their sin?

Do you prefer those who strive toward holiness and fail, or those who strive for evil and succeed?

By the way, did you know that when Jerry Falwell was in college, he sought and received permission from college administrators to use an empty classroom for four hours each day just to pray? If that qualifies as being a “joke,” then may God make jokes of us all.

Great job putting out this book. I ordered it today. I love what you’re doing and it’s long overdue. Since 1993 I’ve worked in “Christian business” and created a little known magazine called 7ball back in 1995 while working with Thomas Nelson. I was amazed at how “easy” it was to completely dominate the landscape in a short period of time, not because of anything brilliant I was creating or doing, but in large part because of the “void” in the marketplace and the absolute ignorance the secular companies displayed toward the Christian consumer. I remember distinctly a conversation I had with the ad agency Chiat-Day when approaching them about having Nike as an advertiser. I could go on for days and you already know the details of what that conversation was like. Most importantly, I see your vision working in two distinct ways.

For the past 10 years I have been teaching/training/consulting massive organizations regarding persuasion, influence and interpersonal skills. I have studied under the best, most recognizable leaders in the world regarding these “new” cognitive sciences. Millions of books like Tipping Point, Awake the Giant Within, etc., have been sold and still none of the “experts” recognize that the Bible and the life of Christ is the foundation for all this “knowledge.”

That said, this is just a long-winded note to encourage you to continue educating people about how to connect with Believers worldwide. They may not be aware about how that connection will impact their lives for eternity.

Be amazing,
Frank Chimento

To be clear, this was probably a solid branding move on their part so as to remove any confusion to their organization for a faith when they wanted to incorporate no element of it in their work. If they claimed to be “Christian”, then went against the core beliefs many have, wouldn’t this market then give an even greater backlash? I’m sure of it – and experiencing a taste of it probably drove this decision.

I think many Christians will interpret dropping the word “Christian” from the CCF name as a conscious attempt to distance themselves from Christanity which will cause many believers to give their money to child relief organizations that are not ashamed by the association with faith.

Do you see this as anti-Christian, or are they trying to align themselves with the larger ChildFund global picture?

So true. All the one time sale sham artists, online especially, are dwindling as the ‘no real added value’ is catching up with a whole bunch of them.

The style of your site and message is excellent. I will surely follow what you guys are doing – and yes @joelcomm has a massive following and is how I found you.
Rick