http://www.faithbasedmarketing.com/v2 The guide to reaching 140 million Christian customers Tue, 24 Nov 2009 23:34:54 +0000 http://backend.userland.com/rss092 en Last week I spoke at the National Travel Association. During a panel on faith-based marketing a man in the audience asked a question. I'm paraphrasing, but it went something like this. "I operate a travel agency and tour planning company. I have been thinking about packaging trips to ... http://www.faithbasedmarketing.com/v2/2009/11/24/christian-compatibility-test/ The latest issue of Fast Company magazine just arrived and it features a multi-page article on Rainbow Marketing that profiles at least five major companies including Pepsi, Macy’s, Viacom and others and their efforts to attract the $700 billion dollar gay, lesbian, bi-sexual and transgendered communities. This article is ... http://www.faithbasedmarketing.com/v2/2009/10/15/rainbow-marketing-should-christians-picket-or-participate/ Here's the text of a Q&A interview we did with the Huffington Post's Eric Kuhn. Bob Hutchins and Greg Stielstra have a combined 30 plus years of expereince in the faith based marketing arena and just wrote Faith-Based Marketing: The Guide to Reaching 140 Million Christian Customers. The new book is ... http://www.faithbasedmarketing.com/v2/2009/06/02/how-to-faith-based-marketing/ Join the conversation by tuning in to one of our upcoming Faith-Based Marketing media interviews.  Here's the schedule May 15 11:45 am Central time, WAFG-FM in Ft. Lauderdale, FL May 18 11 am Central time, ARD German Broadcasting, Taped interview with the "NPR of Germany." 2 pm Central time, Newsweek magazine.  The article is on ... http://www.faithbasedmarketing.com/v2/2009/05/15/fbm-interview-schedule/ With one bewildering move--the decision to remove the word "Christian" from the Christian Children's Fund's--the charity simultaneously alienated the largest audience segment AND the most-generous.  Needy children everywhere should be outraged. Take a look at these statistics.  The data on giving is from the 2000 Social Capital community Benchmark Survey conducted ... http://www.faithbasedmarketing.com/v2/2009/05/11/94/ Christians and Christian organizations should limit boycotts to those companies with whom they have already built a relationship.  What?!  You mean, Christians should only boycott their friends?  Yes. Why do Christians expect businesses to understand what they want if they haven't first taken the time to meet the people at those ... http://www.faithbasedmarketing.com/v2/2009/04/20/boycotting-boycotts/ Not only do regular churchgoers believe key Christian tenets, so do most unchurched Americans.  Businesses had better understand and respect the findings of a recent Rasmussen Reports survey or risk alienating around 80% of their customer base. Here are key findings from the Rasmussen Reports national telephone survey: 88% of Americans believe ... http://www.faithbasedmarketing.com/v2/2009/04/16/the-majority-of-americans-believe-key-christian-tenets/ Every faith-based boycott is really a plea for faith-based marketing.  When the Southern Baptist's boycott Disney or the American Family Association called for a boycott  of Pepsi Co. they were, in effect, saying to each company: Please recognize the number of Christians in society Acknowledge our spending power and influence and Respect our ... http://www.faithbasedmarketing.com/v2/2009/04/15/christian-boycotts-are-a-plea-for-faith-based-marketing/ Here's the second part of my conversation with Sam Van Eman at A New Breed of Advertisers. GS Last week I posted Part 1 of my interview with Greg Stielstra on his new book, Faith-Based Marketing: The Guide to Reaching 140 Million Christian Customers. Greg was marketing director for Rick Warren’s ... http://www.faithbasedmarketing.com/v2/2009/04/14/a-new-breed-of-advertisers-interview-pt-2/ Sam Van Eman writes a thoughtful blog about faith and marketing at http://newbreedofadvertisers.blogspot.com/ Sam interviewed me on Faith-Based Marketing and graciously allowed me to re-post that interview here.  Here is part one of our two-part conversation.  GS _________________________ The Purpose-Driven Life, The Passion of the Christ, and The Chronicles of Narnia are ... http://www.faithbasedmarketing.com/v2/2009/04/13/a-new-breed-of-advertiser-interview/