Faith Based Marketing Summit 2007

SESSIONS

This year we’ve created multiple opportunities and a variety of choices for you to choose from during the two days we spend together at the Summit. This year we will be offering the following events:

Hot Topic Sessions – These are general sessions which will focus on topics of popular interest to everyone
Break out Sessions – There will be two different tracks that we offer Summit attendees this year. You will be able to chose from sessions in:

Marketing & Communications Strategies for Churches and Parachurch ministries
Trends in Faith Based Marketing

Round table discussions

CLICK HERE FOR A PRINTABLE VERSION OF THE AGENDA

HOT TOPIC SESSIONS

Jeff Yordy, Vice President of Fox Faith, will speak on identifying key influencers and partners to engage the faith community in support of faith-based, family-friendly projects; Jeff will also weigh in on the state of the industry.
Listen in as we present A Fusion of Faith (a faith meets culture panel discussion). More and more, the Christian message is coming across in mainstream media outlets. About 46% of Americans describe themselves as "born again" or "evangelical" Christians (up 41% from a decade ago), according to a Gallup poll. Find out how to effectively reach this audience!
How’d they do that? Find out at the Faith & Family Marketing Innovator of the Year presentations (speakers to be determined after entries have been submitted and narrowed down – we’ll have 5 presenters and the audience will get to vote for their People’s Choice Award)

We’ve entered a new era in filmmaking. Go behind the scenes at Christianity in the Arts: Movies that Move Us.

BREAK-OUT SESSIONS

Church Marketing 101, Part 1

Insider Secrets to Marketing your Organization Online (Bob Hutchins, speaker)

Session Description: Sample topics covered in this session by Internet veteran, Bob Hutchins, include: * How to triple the size of you email list in 60 days * How to use Myspace and other Social Networks to drive a ton of targeted traffic to your site for free * The one thing that will almost always get people to open and read your email * Dramatically Improve search in rankings in 2 weeks, and much more...

Church Marketing 101, Part 2

If You Can’t Say Anything Newsworthy, Don’t Say Anything at all: a take-off on mama's advice: "If you can't say anything Nice, don't say anything at all.” (Larry Ross, speaker)

Session Description: This session will focus on how to get into the news flow -- both in terms of telling your ministry story of emphases and events in the context of traditional news values and serving as an authoritative resource to the media on a variety of issues and topics.

The Secret Weapon in Every Direct Marketer’s Arsenal (Mark Loux, speaker)

Session Description: Find out how an effective offer can help you turn a sow’s ear into a silk purse! In this session you’ll know the questions guaranteed to get the research necessary for crafting an effective offer, be able to convince your co-workers why they need to be a part of the offer optimization process, and generate better results for your organization! Mark will help you learn how to create an offer so attractive that only a lunatic would say “no”!

"Go ye into all the world" is not ONLY for missionaries (Honnie Korngold, speaker)

Session Description: Explore the fastest growing segment in tourism -- Faith-based travel. The Travel Industry Association of America stated one-quarter (25%) of travelers said they were currently interested in taking a spiritual vacation. Find out what the faith-based, family friendly traveler is seeking. Learn how faith-based travel can be incorporated into your organization to enrich your conferences, retreats and fundraising efforts.

The Parachurch Fundraising Landscape (Tom McCabe, speaker)

Session Description: There really is a new landscape emerging in the world of fundraising. The "Old Standbys" are either fading or creating new challenges, and "new" media are coming on strong. What is a fundraiser to do? Well, running for the hills is not an option. Doing a little research -- which this session will help provide -- and learning to blend the old with the new will give you a new lease on life, a smile on your face and some great ideas to help renew and reform your fundraising fortunes -- perhaps even literally!!

Let’s Give Them Something to Talk About: Why the Consumer is Your Biggest Advocate (Eric Wright and Susan Bill with Ground Force Network, speakers)

Session Description: Learn from actual case studies how basic word-of-mouth principles can drastically change the way you view the consumer and your customers.

Vision: The Missing Link Between Passion and Performance (Curt Swindoll, speaker)

Session Description: Mission. Goals. Programs. Metrics. Organizations do lots of "stuff". But are they truly succeeding? This practical session will explore how "vision" can bridge the chasm between aspiration and achievement, giving your organization a critical tool to drive strategy, marketing, funding, securing talent, and ultimately, changing lives.

Branding and Marketing Partnerships

Church Affinities

Online & Offline Fundraising Integration: Moving from Myth to Bonanza (John Walvoord, Stratmarkand Jim Killion, is7, speakers)

Session Description: It’s talked about a lot these days: integrated fundraising, multichannel fundraising, online fundraising. But is it working for you? Can it work for you? Is it too early in the cycle for your donors to get on board? The pioneers of relationship fundraising, Dr. John Walvoord and Jim Killion, will share how the leading integrated fundraising models work. They will talk about why multichannel fundraising is the future. And they will convince you that online fundraising is not just here to stay, but here with more power than you imagine.

So is direct mail dying? No. Not at all. Is online fundraising play by the same rules? Get answers to these questions, principles and tools that will increase your bottom line this year, and a look at how two veterans are thriving amid all the change.

Q & A with the Faith Based Innovators

ROUNDTABLE DISCUSSIONS

Here are just a few of the roundtable discussion groups you’ll be able to participate in at this year’s Summit:

A. Hone your Media Strategies when you discuss creative solutions for every imaginable outlet: * radio * telemarketing * magazines/newspapers * outdoor media * direct mail * email * free media, etc.

B. Literary types: You’ll want a place at the table for a discussion on Publicity for Faith-based Authors.

C. Get more online hits when you make every search count! Attend Search Engine Optimization and find out what a difference it can make to your bottom line!

D. Learn how to make the rumor mill work for you using the power of the Internet. Find out how to put it to use in Buzzmarketing.

E. Increase sales and reach with Catalog Marketing.

F. Trying to reach the church market? Creating Marketing Buy-in will help you break through the barriers.

G. You’ll learn how to launch a Word-of-Mouth Campaign and convince your boss of its value to your overall marketing strategy.

H. Bring your most pressing marketing challenge to the table in Problem Solving.

I. During Crisis Schmisis you’ll discover how to communicate with various publics and manage and maintain your organization’s corporate reputation in a crisis.

J. Here’s the Church, Here’s the Steeple: How do you work with News Media People? We’ll guide you through the process.

We’ll update the site regularly as new break out sessions and roundtable topics are added to the line-up. So check back with us!